We are excited for the release of the following nonfiction books:
The Power of Habit by Charles Duhigg
Marketers at Procter & Gamble study videos of people making their beds. They are desperately trying to figure out how to sell a new product called Febreeze, on track to be one of the biggest flops in company history. Suddenly, one of them detects a nearly imperceptible pattern—and with a slight shift in advertising, Febreeze goes on to earn a billion dollars a year.
In The Power of Habit, award-winning New York Times business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. With penetrating intelligence and an ability to distill vast amounts of information into engrossing narratives, Duhigg brings to life a whole new understanding of human nature and its potential for transformation.
Now in paperback:
Moonwalking With Einstein by Joshua Foer
On average, people squander forty days annually compensating for things they’ve forgotten. Joshua Foer used to be one of those people. But after a year of memory training, he found himself in the finals of the U.S. Memory Championship. Even more important, Foer found a vital truth we too often forget: In every way that matters, we are the sum of our memories.
Moonwalking with Einstein draws on cutting-edge research, a surprising cultural history of memory, and venerable tricks of the mentalist’s trade to transform our understanding of human remembering. Under the tutelage of top “mental athletes,” he learns ancient techniques once employed by Cicero to memorize his speeches and by Medieval scholars to memorize entire books. Using methods that have been largely forgotten, Foer discovers that we can all dramatically improve our memories.
The Grand Design by Stephen Hawking
When and how did the universe begin? Why are we here? Why is there something rather than nothing? What is the nature of reality? Why are the laws of nature so finely tuned as to allow for the existence of beings like ourselves? And, finally, is the apparent “grand design” of our universe evidence of a benevolent creator who set things in motion—or does science offer another explanation?
The most fundamental questions about the origins of the universe and of life itself, once the province of philosophy, now occupy the territory where scientists, philosophers, and theologians meet—if only to disagree. In their new book, Stephen Hawking and Leonard Mlodinow present the most recent scientific thinking about the mysteries of the universe, in nontechnical language marked by both brilliance and simplicity.